About
Who We Are
L4 Global is an independent intelligence publication focused on MENA and emerging markets. We produce rigorous, accessible analysis on the macro, geopolitical, and business forces shaping the region — for investors, executives, and policymakers who need clarity, not noise.
Independent
No institutional affiliations. No agenda. Just analysis grounded in evidence and experience.
Regional
Built by people who work in the region, understand its nuances, and write for those who operate within it.
Actionable
Every piece is written with a practitioner in mind — someone who needs to act on what they read.
The Team
Our People
Lewis "DJ" Johnston IV, MBA
Founder & Editor
DJ is a finance, economics, and political expert specializing in emerging markets in the Middle East & North Africa and currently holds Finance and Economics faculty positions at The College of William & Mary and The American University in Cairo.
He holds a BA in Politics, Economics, and Middle Eastern & South Asian Studies from Washington and Lee University, an MBA from The College of William and Mary, speaks Arabic (Egyptian) fluently, and is a recipient of the prestigious CASA Arabic Language Fellowship at the American University in Cairo, USDOS Critical Language Scholarship, USDOS Boren Scholarship, and USDOS Gilman Scholarship.
William Evans, MBA
ContributorWilliam Evans is a finance and technology professional specializing in the application of AI and quantitative systems to public and private markets, with a background in ontology and big data, and served as an inaugural AI Fellow at The College of William & Mary's Mason School of Business.
He holds a BA in Government and Philosophy and an MBA in Finance and Business Analytics from The College of William and Mary.
Hany Saleeb
ContributorSenior Treasury Leader with 15+ years of experience across Egyptian and European banking institutions, specializing in foreign exchange, liquidity management, and capital markets.